John Thackara

Introduction "Why We Are Here" - Main Points

[DoorsEast, Bangalore, December 2003]

AIMS OF DOORS EAST
Learn about the design of product service systems
Understand new innovation principles and processes
Learn how to share design knowledge
Promote sustainability "leapfrog hypothesis"

ADJACENT ISSUES
Learning as service design
Corporate Social Responsibility
Cultural knowledge as innovation
Ethnography and mapping as design tools
Business model innovation

INNOVATION DILEMMA
Tech is no longer an end in itself. Other issues are just as important:
Sustainability
Complexity
Care
Culture

SUCCESS FACTORS IN SERVICE DESIGN
Shift to product-service systems
Re-combine knowledge, actors, and systems
Enable and empower human agency
Design-in quality time
Locate projects in real-world context
Closed > open system of design:
Network-enabled collaboration
Commons-based peer production

NEXT STEPS
1. Collaborate to improve project design
2. Launch Project Observatory
Curators of tools, cases, examples
Metadata, ratings, peer review